Is starting your own marketplace interesting for your business?
We know the success stories of the platform economy, companies like Uber and Airbnb are “disruptors” in the industry and have built a powerful ecosystem within a few years. Is your company also capable of setting up such a successful marketplace?
A successful marketplaces brings customers and suppliers together. With a platform, customers can be served better, through convenience, price advantage, one-stop shopping and offer of additional services. A marketplace is also convenient for suppliers and/or vendors; they can serve many customers and offer a wider range of products than was possible before.
So is there room for an additional marketplace now, or should you just join an existing platform? For each market or target group, there will usually be one general platform, with room for specialist marketplaces around it. If only one powerful platform emerges, it creates an unhealthy dependency situation in which neither brands, companies nor consumers have an interest. There is then a chance of government intervention, as several tech giants have since done. In this bluepaper, we explain how to decide whether it is smart to start a marketplace, how to do so next and how to attract buyers and sellers.
Takeaways from this bluepaper
Starting your own platform
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