Bluepaper: Creating a Minimal Viable Ecosystem 2022



What are the internal and external components of a Marketplace Ecosystem and how do you create the ‘flywheel effect’?

In research years 2020 and 2021, the expert group has put together a bluepaper on how to create your own platform, and for which business model a marketplace offers a solution. In 2022, the expert group will work on how to create a Minimum Viable Ecosystem, and how to trigger the ‘flywheel effect’.

Research questions

  1. How do you build the critical mass of sellers and customers to create the flywheel/network effect?
  2. How do you ensure the ecosystem is designed to provide value to all Marketplace stakeholders?
  3. What are the changes in terms of team and processes needed to support the ecosystem.

Key takeaways

  1. To start a scalable marketplace, you need a reliable technical foundation.
  2. Non-technical components that affect the start of a flywheel effect for your marketplace: assortment breadth/ depth, product content, pricing levels, payment options, logistical capabilities and self-service quality for users.
  3. For each marketplace, the impact of each component varies.

This Bluepaper is only available in Dutch