Growth during Black Friday
Black Friday is already familiar to many European consumers, many (web)shops are stunting with deals and this day is traditionally the start of the Christmas shopping period. Especially for the Dutch, where Saint Nicholas is celebrated early in December, Black Friday is a great opportunity to stock up on gifts.
Interestingly, during Black Friday, sales grew again this year, despite the current economic situation. According to an estimate by “Betaalvereniging Nederland”, about €467.5 million in payments were made via iDeal on Black Friday 2022. During Black Friday 2021, this was approximately €430 million, according to iDeal figures. Which amounts to an overall YOY growth of about 8.7% in the Netherlands. This means that Dutch E-Commerce sales are growing faster than the average global growth rate of about 3%.