Which marketplace business model suits your business? Choosing the wrong business model is one of the main reasons why companies fail. This year, the expert group examines what business models and strategies are available for starting a marketplace.

This year, the expert group is taking a deepdive on the 2020 bluepaper. What types of marketplace are there internationally? Where in the value chain are these marketplaces located? Why were they set up and by whom? What does their business model look like and what can we learn from it?

These questions are all answered in the 2021 bluepaper.

This paper is only available in Dutch.