What are the internal and external components of a Marketplace Ecosystem and how do you create the ‘flywheel effect’?
In research years 2020 and 2021, the expert group has put together a bluepaper on how to create your own platform, and for which business model a marketplace offers a solution. In 2022, the expert group will work on how to create a Minimum Viable Ecosystem, and how to trigger the ‘flywheel effect’.
Research questions
- How do you build the critical mass of sellers and customers to create the flywheel/network effect?
- How do you ensure the ecosystem is designed to provide value to all Marketplace stakeholders?
- What are the changes in terms of team and processes needed to support the ecosystem.
Key takeaways
- To start a scalable marketplace, you need a reliable technical foundation.
- Non-technical components that affect the start of a flywheel effect for your marketplace: assortment breadth/ depth, product content, pricing levels, payment options, logistical capabilities and self-service quality for users.
- For each marketplace, the impact of each component varies.
This Bluepaper is only available in Dutch
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