{"id":1075,"date":"2022-12-20T14:11:50","date_gmt":"2022-12-20T14:11:50","guid":{"rendered":"https:\/\/operai.eu\/?p=1075"},"modified":"2023-06-01T08:08:51","modified_gmt":"2023-06-01T08:08:51","slug":"black-friday-2022-marketplaces-groeien-met-53","status":"publish","type":"post","link":"https:\/\/operai.eu\/nl\/blog\/black-friday-2022-marketplaces-groeien-met-53\/","title":{"rendered":"Black Friday 2022: marketplace omzet groeit (weer) harder dan de markt"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_64de56be has_text_color height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-7 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Black Friday 2022: marketplace omzet groeit harder dan de markt<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><div class=\"wpb_text_column us_custom_b2d8f114\"><div class=\"wpb_wrapper\"><p>Share<\/p>\n<\/div><\/div><div class=\"w-sharing type_solid align_left color_default\"><div class=\"w-sharing-list\"><a class=\"w-sharing-item facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/operai.eu\/nl\/wp-json\/wp\/v2\/posts\/1075&amp;quote=Black+Friday+2022:+marketplace+omzet+groeit+(weer)+harder+dan+de+markt\" title=\"Deel dit\" aria-label=\"Deel dit\" onclick=\"window.open(this.href, &quot;facebook&quot;, &quot;toolbar=0,width=900,height=500&quot;); return false;\"><i class=\"fab fa-facebook\"><\/i><\/a><a class=\"w-sharing-item linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/operai.eu\/nl\/wp-json\/wp\/v2\/posts\/1075\" title=\"Deel dit\" aria-label=\"Deel dit\" onclick=\"window.open(this.href, &quot;linkedin&quot;, &quot;toolbar=no,width=550,height=550&quot;); return false;\"><i class=\"fab fa-linkedin\"><\/i><\/a><a class=\"w-sharing-item whatsapp\" href=\"https:\/\/web.whatsapp.com\/send?text=Black+Friday+2022:+marketplace+omzet+groeit+(weer)+harder+dan+de+markt https:\/\/operai.eu\/nl\/wp-json\/wp\/v2\/posts\/1075\" title=\"Deel dit\" aria-label=\"Deel dit\" onclick=\"window.open(this.href, &quot;whatsapp&quot;, &quot;toolbar=0,width=900,height=500&quot;); return false;\"><i class=\"fab fa-whatsapp\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-5 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_02b71c9e align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/operai.eu\/wp-content\/uploads\/2022\/12\/Black_Friday_2022_-_infographic-1024x1024.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/operai.eu\/wp-content\/uploads\/2022\/12\/Black_Friday_2022_-_infographic-1024x1024.png 1024w, https:\/\/operai.eu\/wp-content\/uploads\/2022\/12\/Black_Friday_2022_-_infographic-300x300.png 300w, https:\/\/operai.eu\/wp-content\/uploads\/2022\/12\/Black_Friday_2022_-_infographic-150x150.png 150w, https:\/\/operai.eu\/wp-content\/uploads\/2022\/12\/Black_Friday_2022_-_infographic-400x400.png 400w, https:\/\/operai.eu\/wp-content\/uploads\/2022\/12\/Black_Friday_2022_-_infographic-600x600.png 600w, https:\/\/operai.eu\/wp-content\/uploads\/2022\/12\/Black_Friday_2022_-_infographic.png 1080w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Groei tijdens Black Friday<\/h2>\n<p>Black Friday is inmiddels al bekend voor veel Europese consumenten, veel (web)winkels stunten met deals en deze dag is traditioneel de start van de kerstshopping periode. Zeker voor Nederlanders, waar vroeg in december sinterklaas wordt gevierd, is Black Friday een mooie kans om alvast cadeaus in te slaan.<\/p>\n<p>Opvallend is dat tijdens Black Friday dit jaar de omzet weer gegroeid is, ondanks de huidige economische situatie. Volgens een schatting van <a href=\"https:\/\/www.betaalvereniging.nl\/actueel\/nieuws\/black-friday-2022\/\">Betaalvereniging Nederland<\/a> is op Black Friday 2022 ca. \u20ac467,5 miljoen aan betalingen via iDeal gedaan. Tijdens Black Friday 2021 was dit volgens <a href=\"https:\/\/www.ideal.nl\/actueel\/nieuws\/black-friday-ideal-dagrecord\/\">cijfers van iDeal<\/a> ca. \u20ac430 miljoen. Wat neerkomt op een totale groei van ongeveer 8,7%. Daarmee groeit de Nederlandse E-Commerce omzet harder dan de gemiddelde wereldwijde groei van ca. <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/retail-holiday-insights\/\">3%<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Marketplaces groeien harder dan de markt<\/h2>\n<p>Volgens <a href=\"https:\/\/www.mirakl.com\/news\/mirakl-powered-marketplace-sales-outperform-ecommerce-with-53-year-over-year-growth-during-cyber-week-2022\">analyse van Mirakl<\/a>, de wereldwijde marktleider op het gebied van SaaS marketplace software, groeide de marketplace omzet exponentieel. Uit analyse van honderden Mirakl marketplaces wereldwijd blijkt dat de groei van Europese marketplaces maar liefst 44% is gedurende de Black Friday week. In Noord-Amerika ligt de procentuele groei zelfs nog hoger, op 67%. Hiermee komt de gemiddelde wereldwijde groei op 53%. De trend dat marketplaces flink harder groeien dan de markt lijkt hiermee door te zetten, in 2021 groeide de omzet van marketplaces in Europa ook al met <a href=\"https:\/\/www.mirakl.com\/blog\/for-marketplaces-2021s-black-friday-was-a-merry-start-to-the-shopping-season\">43%<\/a> tijdens de Black Friday week.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Betrouwbaarheid van een bewezen platform<\/h2>\n<p>Ook tijdens Black Friday bewijst Mirakl weer dat kiezen voor een bewezen platform loont. Met miljoenen shoppers die marktplaats en dropship producten bekijken, ontving het Mirakl platform 1,6 miljard API calls (+23% ten opzichte van 2021). Ondanks de grote groei van bestellingen bleef de uptime 100%, voor alle 300+ Mirakl klanten.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\" id=\"download--bluepaper\"><div class=\"vc_col-sm-9 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_e55b31c6\"><div class=\"wpb_wrapper\"><div class=\"w-hwrapper valign_middle wrap align_justify\" style=\"--hwrapper-gap:2rem\"><div class=\"wpb_text_column us_custom_0d3c0b67\"><div class=\"wpb_wrapper\"><h3>Meer informatie over het starten van je eigen marketplace?<\/h3>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Contact\" href=\"https:\/\/operai.eu\/nl\/contact\/\"><span class=\"w-btn-label\">Neem contact op<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Black Friday 2022: marketplace omzet groeit harder dan de markt Share Groei tijdens Black Friday Black Friday is inmiddels al bekend voor veel Europese consumenten, veel (web)winkels stunten met deals en deze dag is traditioneel de start van de kerstshopping periode. Zeker voor Nederlanders, waar vroeg in december sinterklaas wordt gevierd, is Black Friday een...","protected":false},"author":2,"featured_media":1486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,27],"tags":[],"class_list":["post-1075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzichten","category-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday omzet van marketplaces groeit met 53%<\/title>\n<meta name=\"description\" content=\"Tijdens Black Friday bewijst Mirakl weer dat kiezen voor een bewezen platform loont. Ondanks de groei van bestellingen bleef de uptime 100%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/operai.eu\/nl\/blog\/black-friday-2022-marketplaces-groeien-met-53\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday omzet van marketplaces groeit met 53%\" \/>\n<meta property=\"og:description\" content=\"Tijdens Black Friday bewijst Mirakl weer dat kiezen voor een bewezen platform loont. 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